Hey there, Smart Freelancer.
What if there was a way you could double, triple, or even 10x your freelance income…
…in just a couple of months?
The truth is, your freelance business has enormous income potential – just the way it is.
Yes, even if you don’t have a roster of Fortune 500 companies chomping at the bit to book you solid for the next 50 years. Even if you’ve been working with the same clients for months – and you’re worried they would leave you for another freelancer if you ever asked for more money. Even if your niche is teeming with hundreds of thousands of starving competitors, who are so desperate that they charge one-tenth of what you do.
You can still do things like:
- Charge your clients 2x or 3x your current rate for your services. And not only will they NOT leave you for a competitor – they will like, respect, and trust you even more.
- Discover “hidden” (really just overlooked) services your clients ALREADY need help with, and swoop in to save the day – even if you’ve never done that type of work before.
- Create fun, lucrative freelance jobs on demand – JUST by telling your clients about new opportunities they haven’t thought of. You can even turn it into a premium service on its own (more on that later).
- Become immune to ALL competition. It doesn’t matter how skilled they are. It doesn’t matter how cheap they are. The way you’ll be running your freelance business, your clients will be unpoachable!
You can do all that, and more. How do I know?
I’ve done it.
[a moderately ridiculous photo needed – TBD. Caption: Me. This guy. Mr. “Lumberjack Amateur Hour” right there.]
Hi, my name is Oleg Starko, and just in 2016, I was able to:
- Increase my usual rate to $150/hr as a freelance copywriter (and get it, too) – despite English not being my first language. Just for context, I used to charge $5/hr when I started back in 2008, $30/hr in 2013-2014, and $100/hr in 2015. That’s a 30x lifetime increase.
- Take a small, $300/mo client, and 10x my income from working with them, going up to $3,000/mo – using the exact strategies I’ve mentioned above.
- Become the go-to person for expert feedback, private projects, and new opportunities for all my clients… even the ones who work with dozens of freelancers every day.
And I did it all without chasing any new clients, having to defend my prices, or getting a single objection – not even once!
I’m not telling you all this to brag (well, maybe a little).
I’m telling you this to show you what’s possible.
If I pulled off all this, while looking like I escaped from a hipster millennial breeding facility… what’s your excuse?
I’m guessing, there might be a few of them. Like…
“I need to get more clients first.”
Yes. Yes, you do. Not putting your eggs in one basket is a good, sensible way to live when you’re a freelancer.
But guess what?
This is not an either/or situation. My former university professors (the more pretentious ones) would call this a false dychotomy. If you’re mentally debating if you should land new clients or get more work from your current ones, the answer is yes. Look for new business… and always think about what else you can offer to the people who already made the wise decision to work with you.
I don’t need to remind you… you don’t get paid for the hours you spend chasing clients!
“I don’t have time do even more work for my clients.”
Do you have the time to eat boiled rice for weeks on end? Do you have the time to steal free food samples from the grocery store, because you might not be able to afford anything else until your next project? Or plan how you will stretch the last $100 until the end of the month… while it is still the 10th?
I’m not saying this to make you feel bad. I’m describing what my life was like until a couple of years ago.
I was diligently pitching clients, sending out samples, cold emailing and cold calling people, but it wasn’t giving me more business. Sure, I wasn’t particularly great at it, especially at the beginning, but chances are, neither are you.
So while you go out and sharpen your self-promotion skills, trying to land new business, wouldn’t it help to have a plan B? Going deeper with your existing clients can be it. No need to rob a bank, kidnap your rich neighbors Pekignese for ransom, or do something disgusting like get a day job.
“My clients probably don’t want me to do more work for them.”
How do you know? You don’t – unless you try.
In my experience, nine times out of ten your clients will be thrilled. A freelancer coming to them with an offer to help, to make their business more successful? On their own, without any effort on the client’s part? Bringing to the table ideas and insights on how the client can benefit? Yes, please!
No client in their right mind would be displeased by that.
And the best part is, even if they say no… you still come out ahead. Just like in the broken American education system, you will get credit for trying. Your client will still love you for it, and you will never be just another replaceable freelancer to them! As as result, the next time you approach your client with something – which is a hundred times easier and faster than the first – they will say yes.
[Note from Oleg: It’s a work in progress, not meant for public consumption yet. 😛 If you came across it by accident and want the freebie, refresh the page and sign up above]